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How to Avoid Scams in SEO

Let’s face it. On the surface, search engine optimization (SEO), sounds a little like a scam. Google is a search engine that provides the most relevant, authoritative and relevant results. SEO refers to a set of strategies that “game the system”, ensuring your site ranks higher on search engine result pages (SERPs).

SEO is ethical and beneficial for the entire online ecosystem. You must create great content, build your reputation, and provide the best possible service to users in order to rank higher on search engines.

Problem is that not all people working in SEO have high ethical standards. Many SEO firms and freelancers use spammy tactics to get clients, and charge extra for it.

What can you do if you are working with a service provider to avoid being scammed?

Scams are a real threat

While fraud and scams are a problem in most industries, it is particularly prevalent in SEO. Working with unethical companies can also have negative consequences for your long-term prospects.

Take, for example:

  • Penalties. Google penalties can be imposed for violating Google’s terms and conditions or using SEO in an incorrect way. You could lose visibility and rankings in the best case scenario. You could also be removed from search results by Google.
  • Negative reputation. Spammy businesses will link low-quality content to your brand. Malicious companies will use manipulative links. While a few infractions may not be a big deal, over time, bad SEO vendors can cause serious damage to your brand.
  • You could lose money. Although low-quality SEO agencies may be inexpensive, at least in comparison, they could still cause you to lose hundreds of thousands to thousands of dollars.

When searching for SEO services, be careful

It is possible to spot scammers and unprofessional practitioners in the SEO industry by doing a little bit of research.

  • SEO fundamentals. It is important to understand the basics of SEO. You’ll be able to assess whether the vendor is following correct procedure if you understand how to improve your rankings.
  • Processes and staffing. It is important to examine the processes and staffing of each potential company. Also, who will be responsible for this work? What kind of work will they be actually doing? It is not enough to believe the vague promises of better SEO results. How will they get there?
  • Testimonials and reviews. Also, take a look at testimonials and reviews . These are third-party indicators of trustworthiness. Although testimonials and reviews can be faked you will eventually hear about a company’s manipulative or illegal practices.

There are red flags for SEO providers

These are the most important red flags you should be looking for when doing your research.

  • Big promises. SEO is a time-consuming strategy. Ranking one for a competitive keyword can take months or even years. You should not believe anyone promising quick or guaranteed results.
  • Low prices. In SEO, you get what pay for – for the most part. There may be a reason why an agency offers a service at a lower price than its competitors.
  • Non-native writers. Native speakers are the best at writing quality content. To cut costs, SEO companies often outsource their work in developing countries to inexperienced writers. In most cases, the content is not good enough to rank.
  • Uncertain processes. Are they unclear or ambiguous about the processes that they use? Is it difficult to find information on their website? This is a red flag.
  • Willful violations of Google’s terms and conditions. Google has made its terms and conditions very clear. Keyword stuffing, spamming, and other similar tactics should all be avoided.
  • Incomplete transparency. Do you get an honest answer when you ask this provider questions? Is it difficult to get an honest answer?
  • Pushy salespeople. Shady SEO agencies often use pushy salespeople to get you to sign a contract quickly.
  • Poor reputation. The industry should speak for itself.

SEO scams aren’t always obvious. However, if you do your research, you should not have any trouble separating the wheat and the chaff. You will find it easier to spot scammers in SEO if you have more experience.

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