SEO for small businesses is more important than SEO for large brands that compete for the top spot in the SERPs. This is why it is important to concentrate on organic positioning hacks that will increase your website traffic and sales.
These are eight SEO hacks for small businesses.
1. Optimize your website to optimize it for SEO
It will be more difficult for your website to be correctly positioned for search terms if it is not optimized on-page.
What does “on-page SEO” mean? The following checklist will help you focus your attention:
- Make sure you have a professional server
- Make sure you choose the right domain
- Allow HTTPS
- Provide encryption
- All links should be HTTPS
- Make sure there is only one version that you can view.
- Create authenticated email addresses
- Configure analytics
- Manage broken links
- Remove and test irrelevant content
- Allow caching, modification and data compression
- Look out for possible indexing blocks
- Register your site using the Google Search Console webmaster tools
- Share and link on social media
2. A content strategy is necessary for small-to medium enterprises (SME).
Your SME should set a goal to provide quality content in order to optimize its SEO impact. You must provide value to the user. Small businesses have a huge need to add value to their content.
You can put yourself in the shoes and concerns of your target audience by answering their questions with how-to guides, videos and ebooks.
3. Target specific keywords and choose the right words
It is crucial that your website stands out from the rest in order to position it effectively.
Tripadvisor, a large company, can easily target generic keywords such as “travel” without difficulty and forget about more specific keywords. Small businesses are not able to afford this luxury. Small businesses should choose long-tail keywords that are more specific.
You can use the travel industry as an example to create content that targets specific keywords. For instance, “charming places in California to visit my kids” is one example. You can also provide valuable information to the travel user such as “vintage clothing stores in New York” or “interviews of chefs at the top Paris restaurants.”
Larger companies are more likely to not compare themselves with their competitors. However, when it comes to SEO strategy for small companies, it can be extremely useful to analyze the competition in order learn more about the industry and what your target audience expects of you. To get ideas, take a look at keywords used by your competitors and match or exceed them. To create your content plan, you can use the keyword research to get inspiration.
4. Active and passive links are possible
You can passively create links by creating high-quality content, in addition to providing value to your user.
You can use multimedia content, infographics and podcasts to stand out, attract attention and get shares and link. Link building and active link generation offer many ways to improve your positioning.
For small businesses, there are many options for building links such as press releases, business directories and guest postings on third-party blogs.
However, not all links are perfect. Keep your eyes on these:
- You should only link to websites that are related with your website’s theme and keywords. The authority of the website is also important.
- These links point to your site in a natural manner, and provide useful information for the user.
- Your content is worth sharing. You should take extra care when creating content and consider making it viral. In other words, make engaging content that people want to share.
Also, don’t forget to create an internal linking strategy.
5. Start a local SEO strategy
Small businesses that have a physical headquarters will benefit from SEO that includes local positioning strategy. This means keywords and locations. This powerful tool can bring you traffic as users are searching for a product or service in their area.
Google My Business is a key component of local positioning strategies. Make sure you create your GMB account.
6. Traffic losses can be avoided with all you have
SEO is dependent on many variables. It’s important to be familiar with them all to understand them and keep track the changes and updates. While you may not be able track all algorithm changes, there should be someone who is.
Failure to monitor all changes in Google algorithm (and adapting your website accordingly) could result in severe traffic drops.
7. Keep up-to-date with the latest SEO strategies for small business
You cannot afford to leave your SEO strategy behind if you want to compete with the big guys. It must be current and adaptable to changes in search engine algorithms or new trends.
Do not be afraid to use SEO trends like voice and image searches, local SEO, voice and image searches, Amazon Shopping positioning, or any other SEO tools you have at your disposal, such as Google Trends.
8. Your SEO strategy is in capable hands
Are you a SEO expert? It’s unlikely. You need someone to keep track of all changes and updates in the Google algorithm, as we have already mentioned. A professional can manage all of your SEO efforts.
Even if your business is small, an SEO specialist can be a huge benefit to you in the long-term. Remote working allows you to hire the right person and get it done quickly without incurring additional expenses.